Colour used in films or games or artwork etc can quickly create a particular emotion to the audience. Techniques such as using colour or sound is an alternative way to get across an emotion or thoughts in a very quick way. In seconds we have judged an image and have got a particular feeling from it. In these seconds the audience can either be drawn into the image or completely thrown out and lost. This is particularly important in movies, so that the flow of the movie carries on smoothly without the audience becoming lost.
For example if a scene of danger and darkness has bright pink and purple colours (which some artists may do on purpose) it may throw and confuse the audience in what they are supposed to be feeling.
This importance is recognised widely by artists and now colour scripts are created and specialists hired to design and create each shot. These/they're sole purpose is to make sure that the shot shows and feels the way that it should and create a smooth continuity throughout the films.
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